"Cerveza Indio / Etiquetas Barrio 2016"
Winner of 3 labels in the contest of “Cerveceria Indio” between 2013 / 2015. Printed in over 16 million limited edition beer labels nationwide.
In this year’s competition we had the task of representing small towns across the nation that held a special place in everyone’s heart. I immediately thought of the nations most famous butterfly, the Monarch Butterfly. My though process behind this design was to cover the bottle with as many butterflies just like when they fly over the skies when they migrate.
Cerveza Indio Celebrando 120 años de Diversidad
In this design the theme was 120 years of diversity. We had to choose a stereotype that best represented an era in these 120 years that the Beer brand has existed. I choose the hipsters and represented them with a pattern of hipster triangles and series of elements which they are known for.
In this design the theme was 120 years of diversity. We had to choose a stereotype that best represented an era in these 120 years that the Beer brand has existed. I choose to represent the yuppies and their presence as a socialite. They are all well dressed and have certain element in white which here in Mexico makes you know who they are. (pooped collar, rosary around their neck, always on the phone and “poppin” bottles in the club.